In spite of the fact that more and more channels for communication pop up every day to push information out to your audience, email remains one of the most powerful platforms. E-mail marketing can keep you in business and help you grow business, by driving customer retention and acquisition. While social media and search engines are integral parts to your online success, email can outcompete both tactics when it comes to conversion.
Email marketing is an easy way to add a level of professionalism to your company. The available style options and sophisticated functionality of today's email marketing platforms really boost your image, while increasing sales and revenue.
ZURV can manage your email marketing campaign on any platform, like MailChimp. We can help you with anything from content and design to analytics and management.
Use ZURV Email Marketing Services for:
Opening emails from your company should be a pleasurable habit for your audience. We help create that desire for more with eye-catching and memorable custom, full color e-mail templates. Our sophisticated designs will professionalize your campaigns and reinforce the qualities that make your brand special.
You have a lot of freedom when deciding what to share. Promotions. Story-telling. Updates. You also have to keep people engaged. Strong writing, relevant content, timeliness, and consistency are all critical to effective email marketing. Let our team do the work for you, creating content for your newsletters and campaigns.
With all that goes into your email campaigns - planning, design, content - you're going to want to know what you're getting out of it. We track engagement, like the number of times an e-mail is read or forwarded and the number of times an embedded link is clicked. We look at this and other metrics in detailed reports we provide to you.
Know your audience. It's a simple principle. Implementing a system to do that is made even easier with email marketing services. You can import, export, store, and organize all your e-mail subscribers in one place. And just to be sure that you're sending the right message to your subscribers, we can test your emails, sending them to your inbox before distributing them to your entire list. We'll catch the glitches and you'll maintain the confidence of your subscribers.
Bounced emails are a threat to your e-mail marketing strategy that is easy to defend. Rather than allow bad addresses to compromise deliverability and the success of your campaigns, our email marketing services include detecting and deleted bounced e-mail addresses. We'll keep your list clean.
Automating routine tasks conserves your resources and minimizes the room for error. We can apply that to your newsletter or e-mail campaign with the scheduled release of emails, planned out over the near and long term.