When was the last time you gave someone a business card or made a cold call? If you're still doing either, it's happening less and less. Today, we achieve the same results and so much more through ad campaigns and metrics that target customers actively seeking your product or service. How do you grab the attention of and entice the many potential customers on the web to visit your site? How do get them to inquire about your service or to purchase your product?
Pay-Per-Click is targeted advertising. Your ad only appears to individuals who are searching for what you sell. This significantly increases the likelihood of converting ad viewers into customers - fast - because your ad appears at the precise moment they are seeking out a product or service that you offer. Keyword-specific targeting, for example, will bring the tailgaters, the foodies, the luxury beauty mavens to your site. You even have the option of using an advertising network that precisely targets specific demographics (i.e. gender, age, interests, etc.) and geographic locations. You know the customer base you're working to grow. Pay-per-click helps them discover your business.
ZURV manages pay-per-click ad campaigns for a number of major advertising networks, including: